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How to Write TikTok Hooks That Get Views

4/17/2025 · ToolEagle · tiktok, hooks, how-to

A simple framework for writing hooks that stop the scroll. Hook formulas that work.

Your hook decides if viewers stay. Use the Viral Hook Generator to get hook ideas fast.

The curiosity gap

Create a gap between what viewers know and what they'll learn:

1. "Nobody talks about…" — Implies a secret
2. "You need to see this" — Promises something worth watching
3. "Wait for it…" — Builds anticipation
4. "The one thing…" — Suggests exclusivity
5. "What happens when…" — Poses a question

The promise hook

Tell viewers exactly what they'll get:

1. "I'll show you how to [result]"
2. "The [thing] that actually works"
3. "How to [achievement] in [time]"
4. "The only [thing] you need"
5. "Get [result] with this [thing]"

The pain point hook

Speak directly to a frustration:

1. "Stop scrolling if you're tired of [pain]"
2. "If you struggle with [problem]…"
3. "I used to [pain] until…"
4. "Why does nobody talk about [frustration]?"
5. "The [problem] that took me years to fix"

Testing your hooks

1. Record two versions — Calm and high-energy
2. Test different hooks — Same content, different openers
3. Check retention — Where do viewers drop off?
4. Iterate — Double down on what works

Use the Viral Hook Generator and Story Hook Generator for more options.