How to Write Viral Hooks for Short-Form Video?
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TL;DR
Curiosity or emotion in 3 seconds. Open loops, bold claims, POV. No slow builds.
Short Answer
Viral hooks create instant curiosity or emotion. Use open loops, bold claims, questions, or 'POV' setups. The first 3 seconds decide everything—no slow builds. Test different angles and double down on what works.
Examples
- “Nobody talks about this...”
- “POV: You just discovered the secret”
- “I wish someone told me this sooner”
Tips
- 1.First 3 seconds = everything
- 2.Open loops: promise an answer, delay the payoff
- 3.Bold claims need proof—deliver in the video
- 4.POV and 'nobody talks about' work across niches
Quick Tips
3 sec hookCuriosityDeliver payoff
Common Mistakes
- ✗Slow intro before hook
- ✗Bold claim with no payoff
- ✗Same hook every time
Related tools
FAQ
- What makes a hook go viral?
- Curiosity gap, emotional trigger, or bold claim. Viewer feels they'll miss something.
- How do I write hooks for different platforms?
- Same principles—3-second hook, curiosity or emotion. Adapt tone to platform.