How to Write Viral Hooks for Short-Form Video (2026)
Create hooks that stop the scroll. Formulas for TikTok, Reels, Shorts.
Step-by-Step Guide
Step 1: Question Hook
"Did you know that..." or "Why does nobody talk about..."
Step 2: Bold Claim
"I got 1M views by doing this one thing."
Step 3: Pattern Interrupt
Unexpected angle or visual. Breaks scroll habit.
Step 4: Promise + Curiosity
"I'll show you X. But first..."
FAQ
Q1: What makes a hook viral?
Curiosity + promise + first 3 seconds.
Q2: How long to get good at hooks?
10–20 videos of testing and iteration.
Q3: Is it worth focusing on hooks?
Yes. ~70% of viral videos use strong hooks.
Recommended tool
This guide pairs with one best-fit tool. Start with it directly.