How to Write TikTok Hooks That Stop the Scroll?
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TL;DR
Question, claim, or POV in 3 seconds. No slow intros.
Short Answer
Open with a question, bold claim, or POV in the first 3 seconds. Create curiosity or emotion. Use pattern interrupts—unexpected visuals or tone. No slow intros; viewers decide in 3 seconds.
Examples
- “POV: You just discovered the secret”
- “Nobody talks about this...”
- “I wish someone told me this sooner”
Tips
- 1.First 3 seconds = everything
- 2.Questions that your audience asks
- 3.Bold claims need payoff in the video
- 4.POV and 'nobody talks about' work across niches
Quick Tips
3-second hookCreate curiosityNo intro
Common Mistakes
- ✗Slow intro before the hook
- ✗Generic 'Hey guys' openers
- ✗Bold claim with no payoff
Related tools
FAQ
- How long should a TikTok hook be?
- The hook should land in the first 3 seconds—one sentence, 15–25 words max.
- What hooks work best on TikTok?
- POV, questions, bold claims, and 'nobody talks about' tend to perform well.