How to Write Instagram Story Captions?
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TL;DR
Short. Casual. One idea. CTA.
Short Answer
Short and punchy. Stories are casual. Use text overlays, polls, questions. One idea per story. CTA: swipe up, DM, link. Match the casual vibe.
Examples
- “Swipe for the full list 👆”
- “DM me 'TIPS' for the guide”
- “Poll: Which one? 👇”
Tips
- 1.One idea per story
- 2.Text overlay = key message
- 3.Polls and questions = engagement
- 4.CTA: link, DM, swipe
Quick Tips
ShortOne ideaCTA
Common Mistakes
- ✗Too much text
- ✗No CTA
- ✗Too formal
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FAQ
- How long should Story captions be?
- Short. 1–2 lines. Stories are quick—get to the point.
- Should I use stickers in Stories?
- Yes. Polls, questions, and links boost engagement.