How to Write Instagram Captions for Products?
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TL;DR
Benefit or story. Not just features. CTA.
Short Answer
Lead with benefit or story. Not just features. 'Why you need this', 'How it changed my...', 'The one thing that...'. Add CTA: link in bio, DM, shop. Clear value.
Examples
- “Why you need this”
- “How it changed my routine”
- “The one product that...”
Tips
- 1.Benefit first
- 2.Story over features
- 3.CTAs
Quick Tips
BenefitStoryCTA
Common Mistakes
- ✗Feature dump
- ✗No CTA
- ✗Generic
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FAQ
- Should product captions be long?
- Depends. Benefit + story. CTA. Not too long.
- What CTA for product posts?
- Link in bio, DM for details, shop now.