What's the Best Hashtag Strategy for Instagram?
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TL;DR
5–10 hashtags. Mix sizes. First comment. Rotate.
Short Answer
5–10 hashtags. Mix of niche (smaller) and broader. Put in first comment to keep caption clean. Research competitors. Avoid banned or spammy tags. Rotate sets for different posts.
Examples
- “#fitness #gym #workout #transformation #fitlife”
- “#travel #wanderlust #explore #adventure”
Tips
- 1.5–10 hashtags per post
- 2.Mix: 2–3 niche + 2–3 broader
- 3.First comment = cleaner caption
- 4.Check for banned hashtags
Quick Tips
5–10 tagsMix sizesFirst comment
Common Mistakes
- ✗Too many hashtags (30)
- ✗Only huge hashtags
- ✗Same hashtags every post
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FAQ
- How many hashtags should I use on Instagram?
- 5–10. Mix of niche and broader. Quality over quantity.
- Should hashtags be in caption or comment?
- Either. First comment keeps caption cleaner.